Folks may agree to disagree about where it all started, but one common bond unites all dedicated barbecue fans.

Genuine American barbecue means cooking meat with the smoke and heat of burning wood, enhancing its taste with a unique smoked flavor that cannot be obtained any other way.

That's why Southern Pride developed a family of industrial/commercial barbecue pits for restaurants, USDA facilities, and food service operations that insist on--indeed, demand--genuine barbecue flavor.

You just can't simulate genuine barbecue taste by basting meat with a "barbecue" sauce.

That's why restaurants large and small, plain and fancy, are winning new customers every day with Southern Pride barbecue pits and smokers. And that goes for steak houses, catering firms, fast food operations, supermarkets and convenience stores, too. From one end of the country to the other, they're winning new customers and increasing profitability with Southern Pride wood burning barbecue pits and smokers.

There are those who would change barbecue...those who would thrust it into the instant, hurry-up world of pressure cookers, steamers and liquid smoke.

Rest assured, America, we won't.

To us, it's a matter of pride...Southern Pride.